Urbantz is searching for a Marketing Operations and Data Analytics Lead to design, build and manage a scalable data-driven marketing operation, set up the necessary analytics infrastructure, ensure data accuracy, produce reports and insights and create data stories.

What are you searching for? A young and vibrant company turning heads with a mission you can get behind? One that’s attracting investors and scaling fast – but still fresh enough for you to make a lasting mark?

We’re here to do great things in the name of sustainability in the last mile. And we want to work with the bright and the bold. Using our platform, the biggest brands and logistics companies enjoy unprecedented clarity and control over their last mile deliveries. We help them lower emissions, cut costs and drive on-brand delivery experiences for their customers. Can you help us?

The Challenge

We need the largest enterprises in retail, ecommerce and logistics to know our name. Your job is to develop an accurate data analytics and marketing operations function to help our campaigns and experiments reach the right audiences with the most effective tactics to bring the highest ROI. You will play an important role in helping Urbantz build a modern, efficient growth marketing function.

You’ll play a key role in helping the marketing team understand the current funnel and the customer journeys through our various touchpoints (content, ads, landing pages, website, etc.). You’ll explain how they differ depending on user channels, personas, campaigns and behaviors. Beyond reporting, based on data insights you’ll identify and suggest new marketing tactics, tests and experiments to find the best-working algorithms for lead generation. You should have experience in building necessary integrations between various marketing systems such as CRM, BI tools and advertising platforms to ensure that you have all the necessary data at your means to drive future marketing decisions through your insights.

The Day-to-Day

  • You will track ROAS, ROI, channel conversion rates, activation rates, churn rates and revenue, by mapping the dots between our advertising channels (SEA, SMM, Referrals etc.), our CRM (Hubspot), and other data sources.
  • You will build the data-analytics function, setting up the necessary tools and establishing the best practises for data-driven marketing operations. This will involve engaging stakeholders to ensure data accuracy and reliability.
  • You will help build, track and analyse A/B tests to help us optimise everything from advertising and website conversions to customer upgrades.
  • You will track user behaviours, user actions, and customer firmographics.
  • Reporting to the Head of Growth, your analysis will drive marketing decision making on strategy and how to invest smartly for maximum ROI.
  • You will create a system of reports and dashboards to measure marketing and sales metrics on a daily basis.
  • You will work on creating data stories and product usage insights to drive further marketing tactics.

The Must Haves

  • 3+ years of proven hands-on experience working as a dedicated data analyst across marketing and/or product. Experience with B2B technology companies is essential.
  • You must be fully autonomous in building the data-analytics function, being able to offer best practises, onboard necessary tools and involve company stakeholders where needed.
  • You worked with or built an attribution model before and are able to communicate clearly about its efficacy and application to budget management.
  • You have experience of A/B testing, analytical funnels and cohort analysis.
  • Expertise in using any modern BI tools such as Tableau, Looker, Funnel, Dealtale and the such, as well as advanced knowledge of good old Excel.
  • Experience building reporting dashboards with data from sources such as Google Analytics, Tag Manager, Google Ads, GDN and more.
  • You’re mad about marketing tech. You will have created BI solutions for marketers before, empowering them with tools that made them more efficient.
  • Excellent English verbal and written skills.
  • You’re passionate, committed, organised and all the other adjectives that are on your CV.

The Great to Haves

  • Strong organizational skills. Ability to proactively interact with company stakeholders to complete personal activities on time.
  • Business-level proficiency in French, German, Spanish, Italian or Dutch.

The Perks

  • Autonomy to define and navigate your own path to success at a hungry Deloitte Technology Fast 50 (2020) company that’s ready to scale big
  • Work when and where you choose: our fancy offices in the centre of Brussels, your spare bedroom, a cabin in the woods… you decide
  • Competitive salary, equipment and a raft of employee benefits (dependant on location)
  • An incredibly diverse team of internationals and a corporate culture that encourages freedom, creativity and collaboration
  • Opportunities to grow your expertise through training, workshops and conferences
  • Team meetups in Brussels when it’s safe to do so, an annual offsite somewhere sunny

The Bit About Urbantz

At Urbantz, we help the world’s largest retail, grocery, ecommerce and logistics companies love their last mile with a smarter, greener approach to delivery management. Our SaaS platform was built specifically for enterprises to help them cut through the complexity of multi-fleet operations and drive greater sustainability in the final mile at any scale.

More than 100 brands enjoy the clarity and control to cut their CO2 emissions, allocate smartly across carriers, build unique workflows and ensure on-brand delivery experiences for recipients with Urbantz. Our happy customers include Carrefour, Auchan, ASDA, PostNord, CityLogin, Monoprix, Majid Al Futtaim and Conforama.

Since our inception in 2015, we’ve enjoyed phenomenal growth across Europe, the Middle East and beyond. In 2020, Deloitte ranked us third in its annual Technology Fast 50 list. We’ve received €12 million in Series A funding to date from shareholders Korys and ETF Partners, allowing us to grow our workforce to over 70 people and take a big step towards becoming Europe’s number one last mile delivery management platform.

The Interview Process

At Urbantz, our intention is that every applicant can take something positive from our interview process, whether or not they end up joining our team.

Once you apply for an open role, we’ll assess your CV. If you seem like a good fit for the role, we’ll set up a phone conversation with our talent acquisition team. If not, we’ll let you know. On the call, we’ll be able to answer any initial questions you have and lay out the next steps in the process, which will vary depending on the nature of the role.

We’ll endeavour to ensure transparency at all times and provide feedback at every stage. We’re always striving to improve our recruitment programs. If you have any feedback on the process, please don’t hesitate to share.